The mission of an auction professional should be to serve the customer and market the assets, to the best of its ability. Beazley Auctioneers, a Texas firm, was presented with an opportunity to assist a customer in bringing a package of rough terrain cranes to the market in Houston.
Realizing that this package would require a global marketing effort; Beazley joined forces with Euro Auctions, one of Europe’s largest equipment auction companies, and Iron Bid Global, a company with deep roots on the U.S. East coast. The three have collaborated to host this auction in Houston on Dec. 4.
Ultimately, the customer benefits from the collective marketing and buying power that cooperating auction companies bring to bear. It is not overly common for auction companies to collaborate, but when they do the customer is the ultimate beneficiary.
As the world becomes more interdependent, innovators and a fresh, creative approach may prove to be a powerful force in the global equipment market.